the 1% house
Learn how to speak, sell and execute like a 1% brand. Step into the EXCLUSIVE illogical success frameworks and strategies that the top 1% use to command attention and charge premium prices without compromise.
Designed to keep your brand at peak performance with weekly execution.
let's be real
You’re here because you already know you’re sick at what you do. You’ve built something real. You’ve signed amazing clients. You’ve created big results that people rave about. But deep down? You also know the level of your overall brand is leaving you money on the table.
You’re not a beginner. You already ARE established.
BUT you’re also...
-Competing on price when you know you shouldn’t be
-Explaining your value instead of being assumed premium
-Getting the wrong attention… it's not from consistent high-quality buyers
And THAT is why The 1% Academy exists.
If you’re like most high-level women who join The 1% academy, you’re experiencing at least a few of these:
01
→ You create content consistently… but it doesn’t differentiate you or position you as the authority.
You blend in even though your service itself is actually miles ahead of your competitors. You’re complimented constantly for being a fcking pro at your craft, but let’s be real, your content doesn’t reflect that level at all.
02
→ You’ve outgrow your current brand but still haven’t stepped into your premium one.
Your current online presence doesn’t reflect the power of your paid client experience. Nor does it reflect the woman you have BECOME in the process of building this extraordinary business.
03
→ You want more high-ticket clients, but don’t want to do more sales calls.
You want content that attracts clients who are ready to pay you the same day in, instead of you constantly pushing for attention and persuading. An easy close in the DMs, or them paying straight from your website is your ideal scenario.
"i've now made £36,000 monthly re-occurring revenue and have consistent multi 5 figure months"
- kim from @the_capture_co
When Kim originally approached us, her business was already established and she was making good money with a solid client base. The problem was everything was in cash injections from her photoshoots. When what she really wanted was to stack monthly re-occurring revenue through her premium offers of coaching and retreats. Together we took her MRR from £0 monthly to an increase of £36,000 whilst also taking the amount of time she was working down. She now not only has a business, but an UNFORGETTABLE BRAND that is magnetic to dream clients.
The 1% house is an ongoing performance system designed to keep your brand operating at its highest level every single week.
- 🔥 You operate like a 1% brand.
Not rushed. Not winging it. Not guessing. You create content with clarity and from a place of POWER and STRATEGY. Just like our member Charlotte who has batched her content for the MONTH ahead because of her new found clarity.
🔥 You become a magnet for MASSIVE opportunities.
– Speaking on panels and stages
– Being invited to in person podcasts
– No more being an attendee, you’re the main show
-What’s that another award too? 😉 Just like our member Romany who has hit her first 50k month, won awards and is speaking at many events.
- 🔥 You are now hitting £20k, £30k, £40k months and it feels ridiculous but also DUH.
Monthly re-occurring revenue be STACKINGGGG and you’ve become a multi six figure company just in MRR thanks to the 1% academy.
"i've just closed another 2 clients in for my £7k package, making it a £14,000 day! wtf!"
— lauren from @wescaleyoufly
Lauren came to us with an already established business, but her prices felt unaligned to the premium service she was delivering. After a re-vamp of positioning, brand and content she is now confidently closing high ticket clients on a weekly basis. And the best part? It’s happening in the space of a few DM’s responding to the enquiries she gets off the back of her feed content and stories. No over complicated funnel. No sales calls. No cold pitching. Simple and magnetic.
here's exactly what you're getting:
1% Brand Strategy
Learn how Illogical Success creates the most unforgettable brands and apply the teachings to your own brand, But SHH this is top secret!
Sales Mastery
Sell in a way that eliminates friction, handles objections before they appear, and attracts buyers who don’t need convincing.
Monthly Q&A Sessions With Ellie & The Academy
Direct access to real-time feedback so your brand evolves with precision every single month, no guesswork, no winging it anymore.
Strategic Weekly Execution
No burnout systems. No content overload. Just focused actions that keep your brand sharp, relevant, and premium.
illogical client wins
“I can’t believe I am saying this but I am celebrating my goal of a £20k month already. It actually doesn’t feel real because of how quick we’re growing and the best part is I know we’re literally just getting started! Feeling extremely grateful and honestly mind blown. If I can do it girls, you ABSOLUTELY can too!”
— romany from @thefinancewoman_
“Ellie, make sure you’re sat down when you listen to this voice note. I have just signed ANOTHER client in the DM’s for my £2,500 package and she’s paid in full! All I did was send 2 DM’s back to her enquiry off the back of my stories using the method you taught us. I am so happy! This was my first time with no sales call, thank you so much!”
— leighanne from @raresiteshop
Join the 1% House
your 12 month fast track.
Welcome to the room where the 1% operate.
12 monthly payments
£197
- get instant access today to all material
Pay in full for your bonus
£2,364
- PAY IN FULL BONUS: 30 minutes of 1-1 telegram coaching with ellie